Campaign Factory

Gfi EAST > Sectors > Enterprises > Campaign Factory

Marketing campaign management system

Campaign Factory makes it possible to use one consistent marketing campaign for all dealers.

It is also eagerly used by marketers to plan and report local campaigns and monitor the results. Campaign Factory can be integrated with CRM.

Processes

  • Creation and maintenance of marketing campaigns for the brand
  • Campaign profiling according to any attributes of the target group, product, activity, relations, survey results
  • Planning of central (national) and local campaigns for dealers
  • Support for multistage and cyclical campaigns
  • Support for direct communication channels (e-mail, sms, mms, mail)

Tools

  • Web interface
  • Editor of central campaigns for importer
  • Editor of local campaigns for the dealer
  • Campaign template management
  • Management of criteria and collections selection

ASK AN EXPERT

Marek Kuzka

I have been working in the IT industry for over 15 years. I am responsible for sales development and cooperation with new and existing customers from the Enterprise sector in the area of software development, ERP systems, Business Intelligence and Document Management System (DMS).